Probably, one of the Greatest product on the market, and has been for more than 100 years.  This product has the consistency and visual appeal of lightly colored butter in a vintage tub; however, the scent that can only be described as an authentic traditional barber shop scent, similar to pinnaud.  I tribute most of this products appeal to its time honored tradition as an Italian favorite.  Reaching into its third century of existence, Santa Maria Novella still produces their products in the original factory, by hand, with the original receipts. 

This product, of Santa Maria Novella’s, holds up to the weight in cash you will spend on it.  Never have I used a product, of such expense, that was able to produce quality that exceeds the amount I paid for it.

There was nothing at all bad about this product, don't over use it, you can always add more.

This product is the dozen roses of shaving products.  It is the perfect gift for any clean shaven man around.  Although, I must warn you this product is not for amateurs! 

A few tips on using this product, if you are using a brush and mug. 

Warm up your mug prior to placing the cream in it. Also, when your mug is warmed up and you are going to put the cream into it only place a small amount in the mug, it will lather more than you think it will, and if it doesn’t you can always add more.  .

This formula, enriched with coconut oil, menthol, eucalyptus, and camphor is perfect for all skin types. The unctuous, stable foam is an excellent lubricant during shaving and rinses off easily. For best results use with a badger brush. May also be used without a brush: take a small amount and mix with water to make desired consistency.