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Provides smooth close shave without irritation - a great new shaving cream packed with lubricants and moisturizers for less resistance, fewer nicks or scrapes and less irritation. It takes you to a new level of shaving (in terms of slip and smooth ride for your razor blade). It also helps soften and lift hair stubs away from the face, priming it for the cut - giving you a more effective shave.

Leaves skin smooth, soft and healthy looking - the same lubricants and moisturizers that allow the blade to glide over the skin also leave your skin smooth, moisturized and healthy looking. And, rinses off quickly and easily.

Easy on the skin - the best shaving creams create a rich creamy lather, rather than the "foamy beard" of many other lesser quality foams and gels. It's what stays in close contact with the skin and beard that matters. Everything else is a waste! And, because it is free of foaming irritants, it is not drying and is suited to even sensitive skin.

Will not clog razors and you can see where you have shaved.

Can be used with or without a shaving brush. However, for the ultimate smooth close shave, a shaving brush is one of the best tools you can use for superb results.