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Gillette was founded by the multi-talented author, inventor, and businessman, King Camp Gillette in 1901 as the American Safety Razor Company.  By innovating the pre-existing Safety Razor to have disposable razorblades, Gillette produced a product the public wanted and was desirable for business interests.

The company’s product was nothing short of a revolution, both for business and the public. Gillette sold the razor holders as a “loss leader”, selling them for less than the production cost, while he made a profit on the disposable blades.  Within 15 years of the company’s existence Gillette had sold almost half a million holders and 70 million blades.

Gillette developed into a titan of the Shaving Industry during the 20th century, with the development of more than 10 revolutionary designs of razors. As the turn of the century came and went, Gillette became a part of the Procter & Gamble Co., in 2005.  As a business unit of a large corporation the company also wanted to produce a greater larger product, the Gillette Fusion Razor was soon on its way. 

Only one year after the company’s merger the Gillette Fusion Razor was unveiled.  With 5 blade ingenuity and a single sixth on the back for trimming sideburns, beards, etc, it also has a power cell battery.  The key to this razor is its battery power creates vibrations in the blades which makes it easier to sever hairs, and decreases your chances of razor burn.  Many proclaim it is the greatest innovation in razors since the Mach3, others laugh at the ‘blade war’ between Schick and Gillette, either way it’s a product of quality engineering.