The first of its kind, Edge Shave Gels added a new element to the way men shaved. Although others have bottled their own version of this revolutionary product Edge continues to own this market, distributing to 70 percent of shave gel market.

Shave gels typically lather perfectly and are said to lubricate better than shave creams. The secret is in the densely hydrated chemical state, Shave gels are formulated to reduce friction and guard your skin from razor burn.

Although Edge is the leader in this section of the Shaving Industry, shave gels are not exclusive to Edge. Brands such as Dermologica have developed a new type of oil based shave gel and it doesn’t lather, and it is packaged in a squeeze bottle. There are others like California North and King of Shaves, which do lather, but come in a tube, and look a lot like hair gel. There is a wide variety of shave gels out there consumers are not aware of because of the stereotypical view based on Edge.